Vanilla by Alyssa Ashley is a Oriental Vanilla fragrance for women. Vanilla was launched in 1990. Top notes are Amalfi Lemon and Bergamot; middle note is Jasmine; base note is Vanille. In the mid 1990’s, one of the most interesting new trends in the perfume industry is use of Vanilla as a predominant top note rather than just a base note present in many classical fragrances. The Vanilla is a smell that consumers already know and love, and associate it with childhood and hot sunny days when things were simple. As we are starting a new century, people are looking back with nostalgia to the real and simple values in life. With this mind, we have decided to develop this “Vanilla trend” targeted to attract new users and especially among the younger consumers. For the packaging, we have kept the clean and the elegant theme of Musk using the white printing combined with the yellow of VANILLA.