Alex by Assaf is a Oriental Woody fragrance for men. This is a new fragrance. Alex was launched in 2024. Top notes are Lavender, Cinnamon, Saffron and Apple; middle notes are Cedarwood and Rose; base notes are Sandalwood, Amber, Oud and Musk. Alex by Assaf is a woody oriental fragrance for men that combines warm spices, aromatic notes, and rich woods. The composition opens with a blend of saffron, lavender, cinnamon, and apple, creating a contrast between spiced warmth and lightly fruity facets. At the heart, rose and cedarwood introduce a floral-woody character, adding depth and structure to the scent. The base rests on oud, musk, sandalwood, and amber, giving the fragrance a resinous, woody, and slightly smoky foundation. Overall, Alex is presented as a refined scent with both classic and modern elements, built around a progression from spiced aromatic top notes to a dense woody-ambery drydown. Its structure focuses on the interplay between floral, spicy, and woody tones, with oud, sandalwood, and amber providing lasting presence on the skin.