Shift by Assaf is a Woody Spicy fragrance for women and men. This is a new fragrance. Shift was launched in 2026. Top notes are Blackcurrant, Pink Pepper, Grapefruit, Pineapple, Bergamot and Lemon; middle notes are Cardamom, Cinnamon and Ginger; base notes are Patchouli and Vetiver. Shift by Assaf is a fragrance built around a bright fruity-citrus opening of pineapple, blackcurrant, grapefruit, lemon, bergamot, and pink pepper. The heart introduces warm spices such as cardamom, cinnamon, and ginger, while vetiver and patchouli give the composition a dry, earthy, and woody base.