Paradigm by French Avenue is a Oriental Woody fragrance for women and men. Paradigm was launched in 2023. Top notes are Plum, Apple and Bergamot; middle notes are Clary Sage and Pepper; base notes are Musk, Vanilla, Leather and Patchouli. Paradigm is a sweet-woody fragrance that opens with a delicate blend of green apple and juicy plum alongside bergamot, creating a fresh and fruity introduction with an almost liqueur-like depth. The heart reveals an aromatic warmth through clary sage that adds structure, while pepper provides a gentle spice reminiscent of velvety herbal tea. Pink berries contribute to the soft, elegant character. The base showcases creamy vanilla that permeates the composition with warmth and security, complemented by musk that brings skin-deep softness and patchouli that adds subtle earthiness. Leather appears as a fleeting accent in the dry down. The fragrance maintains a quiet elegance throughout its development, creating a velvety and approachable scent profile suitable for both casual and refined occasions.