Forever Now (Gucci Museo) by Gucci is a Floral Woody Musk fragrance for women and men. Forever Now (Gucci Museo) was launched in 2013. The nose behind this fragrance is Lorenzo Villoresi. Top notes are Lavender, Black Pepper, Bergamot, Orange Blossom and Mandarin Orange; middle notes are Suede, Leather, Tuscan Iris, Nutmeg, Moroccan Rose, Bulgarian Rose, Jasmine and Ylang-Ylang; base notes are Woody Notes, Vetiver, Amber, Patchouli and Musk. Forever Now, an exclusive fragrance for men and women from the house of Gucci, is launched in January 2013 as a tribute to the museum Gucci Museo in Florence and as a reminder of the Florentine roots of this luxury brand. The scent, rich, intense and sophisticated, evokes the brand's history and its modernity. Guccio Gucci opened his first shop in Florence in 1921, and in 2011 the Gucci Museo was opened at Piazza della Signoria. The brand’s creative director Frida Giannini and perfumer Lorenzo Villoresi worked together on the fragrance. Giannini said: „Just as the Gucci Museo represents the remarkable narrative behind our iconic products and motifs, so this new fragrance subtly conveys the elegance and sophistication of our roots. The opening of the composition is inspired by green gardens of Tuscany and is made of bergamot, mandarin, lavender and black pepper notes. Gucci heritage is captured by smooth leather and floral heart, where the rare Florentine iris finds its place. There are also Moroccan and Bulgarian rose, jasmine from Grasse and exotic ylang-ylang. The base accords are vetiver, patchouli, precious woods, amber and musk. Gucci Museo Forever Now is available as 100 ml Eau de Parfum at the price of 170 Euros.