# What Matters is Inside - Italy by Jovoy Paris is a fragrance for women and men. # What Matters is Inside - Italy was launched in 2017. The nose behind this fragrance is Andrea (Thero) Casotti. Top notes are White Flowers, Bergamot and Anise; middle notes are Italian Iris, Ylang-Ylang and Pink Pepper; base notes are Musk, Ambergris, Woody Notes and Ambrocenide. The fragrance features Woody Notes, Powdery Notes and Spicy Notes. In 2017, Jovoy Parfums Rares, in collaboration with its official exclusive distributors and retailers in Iran and Italy, has launched an artistic project with the aim of creating  perfumes for each country. Their first perfum was created for Italy to be sold exclusively there. 4 perfumers - Amelie Bourgeois, Andrea Casotti, Anne Sophie Behaghel and Thierry Bernard - participated in #What Matters is Inside Contest to translate in perfume what Italian people care and love in scents. All 4 creations were presented in stores for customers to vote. Andrea Casotti won the contest.