Inverse by Kylie Minogue is a Oriental Spicy fragrance for men. Inverse was launched in 2009. The nose behind this fragrance is Rodrigo Flores-Roux. Top notes are Cinnamon, Lavender, Star Anise, Pepper, Cardamom, Mandarin Orange and Coriander; middle notes are Tonka Bean, Heliotrope and Nutmeg; base notes are Amber, Patchouli, French labdanum and Virginia Cedar. Kylie Minogue presents her first perfume for men. It is strong, persistent and full of self-esteem, but also sensual and emotional. This game of contrasts shows a man with a lot of contradictions. The point of this fragrance is to show man who is looking for a fragrance appropriate for daily use, but also for evenings out. Kylie states that it is quite natural that the collection gets the first masculine representative after several perfumes for women. Her world is full of handsome men who want to forget stereotypes and choose something completely unconventional. Very seductive Inverse is the perfect choice for charismatic man, and it receives self-confidence and masculinity from hot amber aromas. Top notes encompass aromatic accords of lavender mixed with hot spices (coriander, cardamom, pepper, cinnamon and star annis). Sweet and fresh mandarin which gives juiciness to the opening stands in contrast to spices. A heart hides nutmeg combined with Tonka from Venezuela and velvety heliotrope inviting us for sweet moments. Base notes introduce labdanum, cedar, amber and seductive patchouli which all together leave rich and timeless elegance. Inverse is intensive, funny and sexy, dedicated to each man strong enough to stay true to himself! Inverse, besides name and composition, shows the opposites presented on the flacon. Innovative design of the rectangular flacon is crowned with a metal stopper. What attracts attention are differently created front and back side i.e. light and dark side, which reflect the theme of the fragrance, its contrasts: gentle and strong, day and night. Purple fluid in the bottle contributes to its modern design. Fragrance Inverse arrives on the market in August 2009, in amount of 50 ml EDT. Advertising face on photographies next to Kylie is Andres Segura Velencoso.