Pur Ambre by Louis Vuitton is a Oriental fragrance for women and men. Pur Ambre was launched in 2024. The nose behind this fragrance is Jacques Cavallier Belletrud. The fragrance features Ambergris and Ambroxan. With Pure Perfumes, Louis Vuitton imagines a way of personalizing one's fragrance signature with a gesture of absolute refinement. Inspired by the tradition of layering several fragrances, these intense compositions can be used as a finishing touch to your perfume ritual. Woven from exceptional essences and concentrated to the extreme, they celebrate the raw beauty of legendary ingredients in perfumery. A traveling material by its very nature, ambergris has fascinated mankind since the dawn of time. Jacques Cavallier Belletrud pays tribute to the absolute sensuality of its scent by marrying an infusion of natural ambergris with the woody, musky, velvety vibrancy of Ambroxan. A scintillating burst of freshness gradually reveals a complex scent shimmering with animalic, woody and iodized facets. Endowed with an unparalleled power of attraction, Pur Ambre captures the utmost mystery of ambergris, captivatingly exuding seduction in successive waves.