Toy by Moschino is a Floral Woody Musk fragrance for women and men. Toy was launched in 2014. The nose behind this fragrance is Alexandra Kosinski. Top notes are Cardamom, Juniper Berries, Mandarin Orange and Bergamot; middle notes are Lavender, Violet and Hawthorn; base notes are Cedar, Vanilla, Moss and Sandalwood. Designer Jeremy Scott became the creative director of Moschino in 2013. Fun fashion collections that he has done for this house were inspired by fast food, pop culture , Sponge Bob cartoons and the Barbie doll. In this style, the new fragrance from Moschino launched by Jeremy Scott is named Moschino Toy. Moschino Toy comes in an unusual bottle that looks like a teddy bear who is wearing a T-shirt saying "THIS IS NOT A MOSCHINO TOY." The bottle is inside the teddy bear and diffuser is revealed when you take off the bear’s head. The scent is unisex, light citrusy-floral-woody. It opens with bergamot, mandarin, juniper berries and cardamom; with violet, aromatic tones of lavender and hawthorn petals in the heart, and cedar, sandalwood, vanilla and musk in the base. It is available as 50 ml Eau de Toilette. The face of the campaign is a model Isabella Fontana, shot by Steven Meisel.