Hype by ÄRIÂZ is a fragrance for women and men. This is a new fragrance. Hype was launched in 2025. Top notes are Grapefruit, Ginger and Bergamot; middle notes are Ginger, Neroli and Cinnamon; base notes are Black Tea, Ambroxan, Frankincense and Guaiac Wood. The Story Hype is more than just a buzzword — it’s a frequency. It’s the feeling right before something big drops. The clean, clear energy of confidence you didn’t have to build — you were born with it. This fragrance was created for the moment-makers, the ones who are always on . Inspired by the endless clarity of citrus and the cool vibe of aquatic woods, Hype is easy to wear, hard to forget . It’s summer. It’s streetwear. It’s main character energy in a bottle. The Scent Bright grapefruit and spicy ginger open the scent with sharp freshness. The heart glows with watery ambroxan and soft herbs, drying down into soft amber and clean musk.