L'incendiaire by Serge Lutens is a fragrance for women and men. L'incendiaire was launched in 2014. SECTION D’OR I use the word section to describe a breakaway, a separation. This departure from a black world brings forth a bright new division. This divided version of me awakens a forgotten yet timeless image from the very first moments of my life. To the right of me, touching the edge of my shadow, in another light, it illuminates a crown, one that could belong to my other. I am the protagonist in this story, turning my anger into passion. My aggressiveness hides my fear and mends my courage. L’incendiaire provides me with the spark I need, and by declaring my flame I ignite what burns within me, and consumes me. My heroine surges from deep within my cowardice and my flaws reveal the golden brilliance of her virtues. It is the love which sustains me in my darkest hour, even as I grieve for its loss. Your crimes are mine, and I take them with me to the guillotine, where the executioner is waiting to cut the ruffian’s – my – story short. But my destiny is entirely in your hands! Serge Lutens